Management Theory and Studies for Rural Business and Infrastructure Development, Volume 37, Number 2

Ecologically certified products promotion alternative management methods

Olexander Chaikin

Abstract

Modern competitive agricultural products market conditions caused the need of alternative ways and methods of ecologically certified products market promotion research. Ecological certification may affect both the mind and the subconscious human mind, turning into a kind of suggestion method, a means of propagation, the consequence of which is the ecologically certified goods buying. The purpose of the paper is to analyze the possibility of the environmental certification production and socio psychological impact on consumer behavior methods synergy use to design the informational ecologically certified agricultural products Zhytomyr region market impact promotion action. The essence of ecological certification suggestive influence on consumer behavior is rather developed. The features of social and psychological impact in promoting ecologically certified products use is analyzed. With the help of logical abstraction method information impact action as part of the environmentally safe agricultural products market promotion activities are developed. Consumer decision making process under conditions of the “ecological certification” factor and neurolinguistic technologies influence is defined.

JEL Codes: Q55, Q56, M31.

Keyword(s): ecological certification, suggestive influence, neurolinguistic programming, information impactaction, goods promotion


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DOI: http://dx.doi.org/10.15544/mts.2015.16

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Management Theory and Studies for Rural Business and Infrastructure Development eISSN 2345-0355

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