Management Theory and Studies for Rural Business and Infrastructure Development, Volume 37, Number 1

Communicational aspects of language, culture and traditions

Jonas Jonušas


The destructive features of the present time are the intensive processes of globalization including not only material but also the spiritual spheres of human activity and the great migration of people. Therefore the difficulties of expression of communicative aspects of the language, culture and traditions arise. The problem is actual not only in social environment but in the surroundings of specific societies of production or business. To achieve good operation results is possible not only because of the effective management but with the help of the interaction of the mentioned factors (language, culture, traditions) and the estimation of the specific communication aspects as well. The aim of this article is to appraise the language as the most important strategic part of the culture, communication context, and specific aspects of the language usage paying special attention to the traditions and multilingual conditions. The regulations of the main destructive method as the language perception strategy were used for the better understanding of the semantic shade of meaning. The language is important as the unique space of the thinking expression for the deconstruction as the text perception strategy. The use of deconstruction method allowed the exposure of the language semantic shades of meaning. The main ethno-lingual principles were also based upon. The investigation results can be used to organize the study process, to examine the problems of ambivalence and national identity arising from verbal skills, multilingualism types and situations.

JEL codes: I28, N44.

Keyword(s): multilingualism, verbal assimilation, communicative verbal code, intercultural communication (dialogue), national identity

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Management Theory and Studies for Rural Business and Infrastructure Development eISSN 2345-0355

This journal is published under the terms of the Creative Commons Attribution-Noncommercial 3.0 Unported License. Responsible editor: Dr Audrius Gargasas.