Management Theory and Studies for Rural Business and Infrastructure Development, Volume 36, Number 3

Price policy in the marketing system of agricultural enterprises

Lyudmyla Tarasovych

Abstract

The aim of the research is to explain the peculiarities and mechanisms of price formation the system of agricultural enterprises’ marketing. Research methods have scientific and analytical comparison, induction and deduction, analysis and synthesis. Place, role, and peculiarities of price policy formation in the system of marketing of agricultural enterprises are explained. Theoretically proven that effective functioning of agricultural enterprises is determined by pricing policy formation which is efficient and corresponds to the market. The pricing policy is considered as a system of actions directed on determining prices for products and services, and on formation of pricing strategy and tactics, and also on changing the level of prices depending on the competitive position of an enterprise on the market in order to hold the desired marketing chares in strategic perspective. The key ideas of complementary connection of pricing policy of agricultural enterprises with other directions of their marketing activity are described.

JEL Codes: E30, L26, D40, Q13.

Keyword(s): agricultural enterprise, marketing system, price, pricing policy


Full Text: PDF



DOI: http://dx.doi.org/10.15544/mts.2014.064

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Management Theory and Studies for Rural Business and Infrastructure Development eISSN 2345-0355

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