Management Theory and Studies for Rural Business and Infrastructure Development, Volume 9

Development of Cooperative Marketing in the Agriculture of the USA

Olga Makushok

Abstract

The article explores the experience of cooperative marketing development
in the USA and proves its advantages as well as possible applications in
Ukraine. This can be done through the establishment of specialized marketing
co-operatives. Direct sales with settlements on delivery, auctions, pooling, and
intermediate trade are viewed as promising forms of co-operative marketing.
Alternatives in marketing co-operation are proposed.

Keyword(s): co-operatives, marketing, auctions, pooling, intermediate trade


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Management Theory and Studies for Rural Business and Infrastructure Development eISSN 2345-0355

This journal is published under the terms of the Creative Commons Attribution-Noncommercial 3.0 Unported License. Responsible editor: Dr Audrius Gargasas.