Consumers loyalty assessment for the brand name
loyalty methodology are presented as example of „Cili pizzeria“ brand name. According
to the study results, consumer loyalty to this company brand name where not of high level. The
affection to the its services is much higher (85.1%), but with low activity level that could mean
fake loyalty to the company brand name. To resolve such problem it would be useful to implement
promotion strategy giving higher attention to amount discounts and loyalty programs for
the permanent consumers. It could also promote and consumer’s loyalty to the company brand
Article in: English
Published on-line: 2007-12-14
Keyword(s): Brand name, loyalty, loyalty assessment, consumer
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Management Theory and Studies for Rural Business and Infrastructure Development eISSN 2345-0355
This journal is published under the terms of the Creative Commons Attribution-Noncommercial 3.0 Unported License. Responsible editor: Dr Audrius Gargasas.