Email this article Customer loyalty formation: relationship marketing aspects
Abstract
Various approaches of relationship marketing school of thought to customer loyalty and
its’ formation are being analyzed in the article. Factors that have been determined by scientists
and that affect consumer behaviour and loyalty are discussed. The logic of the impact of the factors
determined on customer loyalty formation is provided.
its’ formation are being analyzed in the article. Factors that have been determined by scientists
and that affect consumer behaviour and loyalty are discussed. The logic of the impact of the factors
determined on customer loyalty formation is provided.
Article in: English
Received: 2014-03-07
Published on-line: 2008-09-07
Keyword(s): Customer loyalty, relationship marketing, relationship quality, relational benefits
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Management Theory and Studies for Rural Business and Infrastructure Development eISSN 2345-0355
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