Management Theory and Studies for Rural Business and Infrastructure Development, Volume 15

Evaluation of agrarian landscape goods demand

Bernardas Vaznonis, Jolanta Rauluškevičienė


The lack of agricultural public goods valuation methodology in economic literature restricts
the possibility to optimize economic regulation of agricultural public goods provision, raises the
choice problems of economic regulation methods. In the latter years various methods were described
by F. Nilsson, Z. Kallas, J. Lankoski, G. L. Poe, G. Pruckner, A. Randall,
T. Yrjola, V. Krumalova, however there is still no widely accepted agricultural public goods evaluation
methodology. Mostly used methods for agricultural public goods valuation are contingent valuation
method, choice experiments, travel costs method, hedonic price analysis and conjoint analysis.
If agricultural externalities and public goods could be easily measurable, there would be possible to
construct rational system of agricultural public goods provision. When agricultural public goods
demand and supply conditions are unknown the problems rises estimating their value and importance,
similarly provided public goods extent can’t be optimal with regard to society. Provision
of society‘s desirable extent of agricultural goods firstly relates with goods production and consumption
factors evaluation. On the one hand methods of agricultural public goods valuation concerns
with their supply in joint production with commodity, on the other hand with demand and
willingness to pay for them. Agricultural public good value is often related with leisure, recreation,
aesthetic value.

Keyword(s): agriculture, economic regulation, public goods

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Management Theory and Studies for Rural Business and Infrastructure Development eISSN 2345-0355

This journal is published under the terms of the Creative Commons Attribution-Noncommercial 3.0 Unported License. Responsible editor: Dr Audrius Gargasas.