Management Theory and Studies for Rural Business and Infrastructure Development, Volume 15

Determination of contributors to LŽŪU students‘ satisfaction with studies

Lina Pilelienė, Vitalija Vanagienė

Abstract

The influence of contributors to students’ of Lithuanian University of Agriculture
(LŽŪU) satisfaction with studies on the decision of continuing them in the same university is being
analyzed in the article. For the evaluation of students’ satisfaction Conjoint analysis is performed.
The method provided by A. Vezbergienė (2007) has been applied for the determination
of loyalty level.

Keyword(s): customer satisfaction, contributors to customer satisfaction, loyalty level, service quality


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Management Theory and Studies for Rural Business and Infrastructure Development eISSN 2345-0355

This journal is published under the terms of the Creative Commons Attribution-Noncommercial 3.0 Unported License. Responsible editor: Dr Audrius Gargasas.