Management Theory and Studies for Rural Business and Infrastructure Development, Volume 15

Sustainable development of rural tourism through relations between customers’ and employees’ motivation

Martina Blašková, Rudolf Blaško


Paper deals with theme of potential improving of the sustainable development of organizations
acting in rural tourism, especially through prism of the employees’ and managers’ motivation
of these organizations, the motivation of productive and non-productive organizations employees
those are looking for services of rural tourism, and also the motivation of customers those through
their behavior are consciously or unconsciously influencing the motivation of employees of rural
tourism organizations. The Paper also concerns an importance and defying of motivation in general,
and discloses several basic differences of system of motivating and management of human potential
between the organizations of productive character and organizations of rural tourism. In
spite of the fact that motivation of employees and managers is often permanently self-maintainable
and self-instigating phenomenon, the motivation has to be necessarily reconstructed, strengthened
and harmonized thoroughly with motivation of the organization and with motivation of the customers.

Keyword(s): customers, motivation, motivation of employees, rural tourism, service

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Management Theory and Studies for Rural Business and Infrastructure Development eISSN 2345-0355

This journal is published under the terms of the Creative Commons Attribution-Noncommercial 3.0 Unported License. Responsible editor: Dr Audrius Gargasas.