Management Theory and Studies for Rural Business and Infrastructure Development, Volume 15

Inovative aspects of the methodology for evaluation of organizations‘ internet websites

Alvydas Baležentis


The methodical issues for the evaluation of the organization Internet websites are discussed
in the article. The biggest attention is paid to the innovative aspects of this methodology. The methodical
principles and criterion for the evaluation of the information administration in the organization
Internet websites have been formulated during the research. The methodology for the evaluation
which encompasses such criterion as strategy, innovation, renewal, image, search, advertisement,
marketing and communication has been prepared.
The results of the research are relevant for the formation of Internet infrastructure as well as
for the analysis and evaluation of the quality of the organization Internet websites.

Keyword(s): content management, internet website, information administration, innovation, internet infrastructure

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Management Theory and Studies for Rural Business and Infrastructure Development eISSN 2345-0355

This journal is published under the terms of the Creative Commons Attribution-Noncommercial 3.0 Unported License. Responsible editor: Dr Audrius Gargasas.