Determination of the perception of promotional benefits
article. The research aimed to determine which promotional benefits customers tend to relate to
sales promotion used by organizations. The research questionnaire was composed of statements
describing six promotional benefits: ‘Savings’, ‘Quality’, ‘Convenience’, ‘Value expression’,
‘Exploration’, and ‘Entertainment’. Three different statements were provided to describe every
benefit, endeavouring to determine its impact.
Article in: English
Published on-line: 2009-09-05
Keyword(s): sales promotion, promotional benefits, benefit perception
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Management Theory and Studies for Rural Business and Infrastructure Development eISSN 2345-0355
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