Management Theory and Studies for Rural Business and Infrastructure Development, Volume 18

Determination of the perception of promotional benefits

Lina Pilelienė, Audrius Šimkus

Abstract

The results of the research of the perception of promotional benefits are provided in the
article. The research aimed to determine which promotional benefits customers tend to relate to
sales promotion used by organizations. The research questionnaire was composed of statements
describing six promotional benefits: ‘Savings’, ‘Quality’, ‘Convenience’, ‘Value expression’,
‘Exploration’, and ‘Entertainment’. Three different statements were provided to describe every
benefit, endeavouring to determine its impact.

Keyword(s): sales promotion, promotional benefits, benefit perception


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Management Theory and Studies for Rural Business and Infrastructure Development eISSN 2345-0355

This journal is published under the terms of the Creative Commons Attribution-Noncommercial 3.0 Unported License. Responsible editor: Dr Audrius Gargasas.