Management Theory and Studies for Rural Business and Infrastructure Development, Volume 24

Creative self-management as a tool of enhancing innovation’s portfolio of business organization

Ina Dagytė


This study is based on theoretical approaches that could justify an innovation-oriented
organization's management integrity, focusing on interactive creative management and creative
self-management synergy. There have been suggested three methodological paradigms of the
educational model of creative (self)management.
While applying the profound interview method during the participation,The organization
staff’s attitudes were disclosed regarding the independent innovative activity, their lack of competence.
The correlation is identified concerning the results of the Siauliai and Vilnius logistics
organizations’(2009 ) and organizations of different profile in North Lithuania (2010) survey.

Keyword(s): to creativity oriented business organization, creative self-management, relation, teaching, studying, training, promotion of innovation

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Management Theory and Studies for Rural Business and Infrastructure Development eISSN 2345-0355

This journal is published under the terms of the Creative Commons Attribution-Noncommercial 3.0 Unported License. Responsible editor: Dr Audrius Gargasas.