Promotion of direct marketing of agricultural and food products in compliance with consumers priority
contact with customer without intermediary – getting all price of product. On the other side,
consumer gets opportunity to purchase firsthand agricultural and food products.
There are forms of direct marketing and use of them by Lithuanian farmers analyzed in
the article. An interview was arranged to find out the opinion and requirements of consumers
about agricultural and food selling in marketplaces as one of most popular direct marketing
forms in Lithuania. 629 respondents from the whole Lithuania participated in it.
After evaluation of consumer’s priorities and in consideration of foreign experience, recommendations
how to promote direct marketing of agricultural and food products were proposed.
Article in: English
Published on-line: 2010-09-03
Keyword(s): direct marketing, marketing of agricultural and food products, marketplaces
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Management Theory and Studies for Rural Business and Infrastructure Development eISSN 2345-0355
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