Management Theory and Studies for Rural Business and Infrastructure Development, Volume 20

Tourism business in development of european rural areas

Agnieszka Jaszczak, Janas Žukovskis


Rural tourism, including agritourism, fulfils an important role in the activation of rural
areas, especially regions of high unemployment and particular natural and cultural qualities.
Proper development of such areas should be multidirectional. Apart from the economical aspect,
also the social and ecological aspect is of great importance. The increasing interest in the countryside
and in relaxing far from great urban complexes creates a possibility of improving the living
conditions in the country – not only for individuals concerned with organizing and selling
tourist services, but for the whole community of villages, or even the region.
The aim of this work is to present the current state of rural tourism in the regions of exceptional
environmental and cultural values, as well as to present its role in the development of
rural areas of choosed countries-Finland, Italy and Poland.

Keyword(s): development of rural areas, rural tourism

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Management Theory and Studies for Rural Business and Infrastructure Development eISSN 2345-0355

This journal is published under the terms of the Creative Commons Attribution-Noncommercial 3.0 Unported License. Responsible editor: Dr Audrius Gargasas.