Management Theory and Studies for Rural Business and Infrastructure Development, Volume 31

Formation of Crop Production Purchase Service Element Packages

Audrius Gargasas, Indra Mūgienė
Aleksandras Stulginskis University

Abstract

The increasing diversity of services provided to farmers, growing farmers’ requirements for service quality, require developing specific services tailored to a particular sphere of activity. It is no longer sufficient just to take on a grown crop. Farmers want services like storage, drying, cleaning, rapid maintenance, information supply, technical compatibility and convenient ways of payment. Companies engaged in purchase of agricultural production, determine the service level taking into account the conditions of competition, business opportunities, infrastructure and technical facilities, that’s why the service quality does not always meets the needs of farmers. The aim of research is to identify the key factors, shaping consumer satisfaction with the services provided. There were used such methods of investigation, like scientific literature analysis and synthesis, logical conclusions, the comparison and graphical representation. In order to objectively investigate the purchase of agricultural production service quality, from consumer point of view, there were used a quantitative study method - a survey. Reference period: 2011 11-2012 02. Based on survey data, authors of the article recommended for companies, engaged in purchase of agricultural production, to format three different services elements packages in order to meet customer needs and to satisfy companies’ requirements. When formatting the service element packages, it is recommended to take in account the following factors, like time duration for service provided, maintenance process reliability and the final price of production. The number of service elements in the packages must be in conjunction with companies’ facilities and the expected economic effect.

Keyword(s): service; service elements; purchase


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Management Theory and Studies for Rural Business and Infrastructure Development eISSN 2345-0355

This journal is published under the terms of the Creative Commons Attribution-Noncommercial 3.0 Unported License. Responsible editor: Dr Audrius Gargasas.