Management Theory and Studies for Rural Business and Infrastructure Development, Volume 25

Determination of guidelines for social marketing usage at Vytautas Magnus University’s Kaunas botanical garden

Lina Pilelienė, Tomas Žitkauskas

Abstract

In the article are determined the guidelines for usage of social marketing. Vytautas Magnus University’s Botanical garden is considered as a possibly socially responsible for our research; as it can be named as an ideal field for interface between society and science. Customers’ attitudes, evaluations, and needs related to Vytautas Magnus University’s Kaunas Botanical garden were determined providing the questionnaire research.

JEL classification: M390.

Keyword(s): association, Botanical garden, positioning, social marketing


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Management Theory and Studies for Rural Business and Infrastructure Development eISSN 2345-0355

This journal is published under the terms of the Creative Commons Attribution-Noncommercial 3.0 Unported License. Responsible editor: Dr Audrius Gargasas.