Management Theory and Studies for Rural Business and Infrastructure Development, Volume 35, Number 2

Opportunities for increasing costumer value of services

Audrius Gargasas, Indra Mūgienė

Abstract

In order to survive in the market, service providing companies must look for new possibilities in distinguishing clients’ needs changes and to establish new ways to meet new demand. One of those ways is by increasing level of services costumer value with a minimal increase of service costs. This aspect is particularly relevant to companies which provide services for organizations of agrarian sector. With the increasing diversity of services provided to farmers, there is rising demand for specific services, fitted to a particular area of activity. For establishing such services value to the consumer is require additional knowledge and extensive research. The aim of the research is to exam theoretical aspects of costumer value enhancement and to foreseen opportunities of the services value increase for companies which provide services for organizations of agrarian sector. Research methodology: while examining theoretical aspects of costumer value enhancement there where used such methods: in order to objectively explore costumer value enhancement opportunities for the consumer, quantitative study – a survey was performed. Applied selection procedure – non-stochastic. There were interviewed 50 farmers raising crops in Kedainiai district. Also a literature review and synthesis, logical aggregation, comparison, visualization techniques methods were applied. Research results show, that service consumers perception of costumer value creation can be achieved by developing staff competencies and building collaborative relationships concept.

JEL codes: L800, Q130, Q160.

Keyword(s): services, costumer value, users, concept of relationship


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Management Theory and Studies for Rural Business and Infrastructure Development eISSN 2345-0355

This journal is published under the terms of the Creative Commons Attribution-Noncommercial 3.0 Unported License. Responsible editor: Dr Audrius Gargasas.