Management Theory and Studies for Rural Business and Infrastructure Development, Volume 40, Number 2

ESTIMATION OF MARKETING PRICE POLICY EFFICIENCY OF THE ENTERPRISE OF MEAT-PROCESSING INDUSTRY

Olena Dragan, Alina Berher, Juliya Pustovit

Abstract

Price competition among the domestic enterprises of meat processing industry requires the permanent increase of marketing price policy efficiency. The purpose of the research consists in the estimation of marketing price policy efficiency, establishment of its intercommunication with efficiency of activity for further improvement of marketing price policy of the enterprise of meat processing industry. The research’s methods are theoretical and logical generalization, statistical analysis, expert questioning, and matrix. The results of research are the methodical approach to the estimation of marketing price policy efficiency of the enterprise on the basis of determination of integral index; matrix that analyses intercommunication of marketing price policy efficiency with efficiency of enterprise’s activity for the development of marketing price policy potential and strengthening of control after the results of the enterprise’s activity are formed.

JEL Codes: С13, D21, E64.

Keyword(s): efficiency, marketing price policy, integral index, matrix, estimation


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Management Theory and Studies for Rural Business and Infrastructure Development eISSN 2345-0355

This journal is published under the terms of the Creative Commons Attribution-Noncommercial 3.0 Unported License. Responsible editor: Dr Audrius Gargasas.