Management Theory and Studies for Rural Business and Infrastructure Development, Volume 40, Number 1

AGRI-FOOD SUPPLY CHAIN OPTIMIZATION THROUGH THE SWOT ANALYSIS

Mariantonietta Fiore, Rimantas Stašys, Giustina Pellegrini

Abstract

Over the last decade, agri-food chain has been changing rapidly in order to cope and face new global challenges. The key problem of the research is to find the possibilities to increase modern agri-food chain flexibility and adaptability to the needs and the requirements of all the stake-holders within the chain steps. The aim of the research is to create a conceptual agri-food supply chain optimization model and based on it define key characteristics for the selected agri-foods. A SWOT matrix has been developed in order to highlight the several aspects of four agri-food chains: wine, cereal, fruit and vegetables, and oil olive. The research results outline opportunities, strengths, weaknesses, and threats of a strategic management through the structure and characteristics of each chain by giving a deeper understanding.

JEL Codes: Q10, Q13, Q18.

Keyword(s): agri-food chain, supply chain reactivity, SWOT matrix


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Management Theory and Studies for Rural Business and Infrastructure Development eISSN 2345-0355

This journal is published under the terms of the Creative Commons Attribution-Noncommercial 3.0 Unported License. Responsible editor: Dr Audrius Gargasas.