Management Theory and Studies for Rural Business and Infrastructure Development, Volume 39, Number 4

MARKETING AS A TOOL FOR SOCIAL AND ECONOMIC RURAL AREAS DEVELOPMENT

Lyudmyla Tarasovych, Vilma Tamulienė

Abstract

Seeking for the quality of life, attraction of investors, maintenance of existent residents, attraction of new residents or visitors, a great responsibility falls on public organizations in the certain territory, which have interest in the boosting of the territorial attraction and solve the issues of social and economic growth and this is specifically significant in rural areas. The problem of the scientific article – how to increase/boost local social and economic attractiveness in a rural area, following the toolsments, applied in marketing. The purpose of this article – to create a theoretical model for the social and economic rural areas development. The article provides conceptual understanding substantiate by critical theoretical review. The main result of this article is formatted the model of social and economic growth of rural areas.

JEL Codes: Q1, O3.

Keyword(s): rural areas, rural economy, marketing, development of rural areas and economy


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Management Theory and Studies for Rural Business and Infrastructure Development eISSN 2345-0355

This journal is published under the terms of the Creative Commons Attribution-Noncommercial 3.0 Unported License. Responsible editor: Dr Audrius Gargasas.